On October 16th, Kraken announced a partnership with Tottenham Hotspur Football Club. This makes Kraken the first official partner in the field of cryptocurrency and Web3, sponsoring both the men’s and women’s teams. The goal of this collaboration is to enhance fan experience and educate them about cryptocurrencies. Mayur Gupta, Chief Marketing Officer of Kraken, explained that cryptocurrencies are becoming increasingly popular in the UK. This partnership aims to support Kraken’s mission of promoting global cryptocurrency adoption and financial freedom. Ryan Norris, Chief Revenue Officer of Tottenham Hotspur, emphasized the club’s goal of driving innovation through this partnership and praised Kraken as a leader in the field. Both parties are excited to engage fans in new activities and experiences. In addition, Kraken’s co-founder, Jesse Powell, recently referenced Donald Trump’s positive stance on cryptocurrencies in his 2024 presidential campaign. Despite recent attempts to assassinate Trump, he plans to attend the Nashville conference on Bitcoin. The football industry is increasingly embracing cryptocurrencies, with Cristiano Ronaldo launching a new NFT series in collaboration with Binance in May, marking highlights of his career. This trend reflects football clubs’ growing efforts to engage with fans through digital assets.
