Sports cooperation has always been a great opportunity for cryptocurrency companies to gain visibility.
The renowned cryptocurrency exchange Kraken has reached an important agreement by partnering with Atletico Madrid, the Spanish football club, to enter the sports industry.
Starting from the 2024 season, Kraken will become the official cryptocurrency and Web3.0 partner of Atletico Madrid, and their logo will also be printed on the sleeves of the men’s and women’s football teams.
This partnership aims to combine the adoption of cryptocurrencies with the sports industry, providing new opportunities for Kraken and the football club’s fans.
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Animoca Brands accurately disclosed the amount of cryptocurrencies it currently holds.
By placing their logo prominently on the team’s jerseys, Kraken aims to increase its global visibility, drive innovation, and attract more users to the digital asset ecosystem.
Previously, BingX made similar attempts in the cryptocurrency field, such as their recent collaboration with Chelsea Football Club.
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