In an unexpected twist in the corporate crypto space, a Nasdaq-listed logistics firm is turning heads with its latest digital asset play—not by backing Bitcoin or Ethereum, but by investing heavily in a politically themed token.
Freight Technologies (Fr8Tech), a cross-border logistics company, has announced plans to allocate up to $20 million toward acquiring the Official Trump (TRUMP) token.
The funding will be facilitated through an agreement with an institutional investor, involving the issuance of convertible notes dedicated exclusively to this purchase.
Rather than opting for widely adopted reserve assets like BTC or ETH, the company is building a new crypto treasury specifically for TRUMP—a move CEO Javier Selgas says reflects both a financial diversification strategy and a statement of support for U.S.–Mexico trade relations.
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He also noted that the company views assets like TRUMP and Fetch.ai’s FET as symbols of emerging technological and cultural trends within the digital economy.
Alexander Stefanov
